About A CERTIFIED DBE / MBE / WBE / SBE / CBE DIVERSITY AGENCY
About IXG
Our 360-degree approach to communications — crafting compelling narratives, devising winning PR strategies, and activating stakeholders — position your firm above the rest
IXG is a global communications firm that partners with law firms, political law firms, corporations, political candidates, committees, labor unions and government entities to protect, promote, and evolve their image and reputations. Our expertise in public relations; diversity, equity, and inclusion; building relationships; and crafting compelling communication strategies that position our partners as industry influencers give our clients the confidence to lead and act with conviction, earning the trust of their stakeholders.
What we do differently and why it matters…
At IXG PR we understand the significance of setting your brand apart understanding and incorporating what matters. That’s why we CIRP (Communication, Information, Relationships, People) differently always considering who and what matters during the Information Xchange. How and when we CIRP is equally as important.
Communication
Information
Relationships
People
The Information Xchange is critical to the success of any brand including yours and we are here to help you Protect, Promote, and Evolve your brand.
Protect
Whether you’re focused on protecting your brand’s reputation from threats or need a comprehensive strategy to tackle a breaking crisis, we’re poised to deliver creative and nimble responses to help you stop a PR catastrophe in its tracks.
Promote
Through creative storytelling, dynamic communication strategies, and a multi-channel communications approach, we help our clients tell their stories in ways that enhance brand reputation and situate them as industry influencers.
Evolve
Transformational brands understand that they must operate outside of traditional communication norms to win big. We help brands craft dynamic stories and strategies that help them gain an advantage over the competition and influence the world around them through evolution and transformation.
Our Approach
We are uniquely qualified to shape winning communication strategies and respond to breaking news
The IXG team is focused on your audience, message, and impact. Through a comprehensive communication campaign, we’ll tap into all strategic tools to achieve your messaging goal.
Our Leadership
Dr. Shawna M. Charles is the CEO of Information Exchange Group, a global communications strategy firm for law firms, corporations, political candidates, committees, labor unions and government entities
Shawna has extensive experience in marketing, communications, and reputation management, having led assignments with major corporations, governmental bodies, and philanthropic organizations. She has advised senior executives through both significant disruptions within their organizations as well as times of unprecedented growth and success. As a public relations influencer, Shawna has become one of the foremost authorities on developing trust across a variety of sectors, including the legal, political, and corporate worlds.
Through her work with IXG and her previous firms, Shawna has earned recognition from a variety of organizations and media outlets for her public relations strategies and community activism, including the City of Los Angeles, University of Southern California, and New York Rescue Mission.
Shawna is a graduate of Howard University and holds a Master of International Business Administration and a Ph.D. in Clinical Psychology.