Blog – InformationXchangeGroup

07 Aug

The essentials of business crisis management. How to intervene and respond when something threatens the reputation of your business.

The word crisis is usually associated with natural disasters, such as earthquakes or tornadoes that often devastate and destroy communities. However, another type of crisis can be equally devastating for you and your business, known as a business crisis.

31 Jul

The ABCs of public relations. How to protect, promote and evolve your brand.

Public relations activities increase the visibility of your brand. With a comprehensive public relations strategy, you can promote a positive image for your business and reach new audiences while protecting and evolving your existing brand.

24 Jul

How to develop an effective online content strategy?

The 21st century is the age of technology. Knowing how to create an effective content marketing strategy and how to communicate with your existing and prospective customers can make all the difference.