Whether you realize this or not, your brand is affecting the entire world. It is important now – more than ever – to build and nurture an online community of loyal clientele.
While active and engaged brand communities are dwindling, research has shown that branded communities have a greater reach and add maximum value to the customer.
The Harvard Business Review says that “too often, companies isolate their community-building efforts within the marketing function. That is a mistake. For a brand community to yield maximum benefit, it must be framed as a high-level strategy supporting business-wide goals.”
Growing your community could be the secret ingredient to your PR success in 2021.
If you’re worried about keeping up with your community or don’t know where to start, IXG can help. Click the link in our bio to chat with us about Community Relations today.
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